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claymaker

Clay Cahoon / Brand Builder / Marketing Leader / Creative Director / Strategic Consultant

Work
About

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Led a multidisciplinary design team comprised of in-house, freelance, and agency talent at a publicly-traded cloud technology company. Oversaw all facets of brand identity, marketing materials, and digital experiences.

Spearheaded the creative marketing campaign for the company's IPO, including a prominent Times Square takeover, street interviews, customer and stakeholder testimonial videos, and multimedia content distributed across Nasdaq networks.
Successfully executed a company-wide rebranding initiative to elevate brand awareness and positioning.
Managed the creative team through a complex migration of a 1,000+ page website to a new CMS platform.
Directed interactive marketing campaigns and a complete UI redesign of the website to target and appeal to enterprise-level clients.

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