Successfully managed a multidisciplinary creative team of 5 in-house UI/UX/digital designers, motion graphic animators and videographers, plus 5 freelancers and 4 agencies—resulting in a 400% increase in project delivery for a publicly-traded cloud technology company.
Directed the marketing campaign for the company's IPO, featuring a prominent Times Square takeover, street interviews, customer and stakeholder testimonial videos, and multimedia content distributed across Nasdaq 650M member reach. The stock price surged 24% and the campaign video captured over a half million views within the first few days.
Successfully executed a company-wide rebrand, leading to a 120% increase in brand awareness and a 79% growth in website traffic within 6 months.
A true disruptor in the Customer Experience (CX) SaaS space, SocialSurvey turns customers and employees into a brand’s #1 marketing asset.
I spearheaded the marketing team for a Customer Experience (CX), SaaS startup to earn the following:
+ Won over 100 new clients and $5M in ARR, with zero (0) churn, leading to a $17M Series A fund raise
+ Designed Sales Enablement programs, allowing team to expand into 5 verticals in less than a year
+ Successfully launch 3 major products on the enterprise platform
+ Established a national Top Performers awards program for high-performing Sales Agents
+ Created cult-like, customer and employee fandom by marketing “Create WOW” brand promise
Where urban real estate transforms into a lifestyle destination.
In Mexico City's crowded real estate market, Punto Destino redefines urban living. Rather than relying on traditional hard-sell tactics, I built a customer-centric experience that invites buyers to truly LIVE THE CITY. Through evocative black-and-white photography and cinematic videos, local storytellers captured the authentic spirit of each neighborhood, distinguishing the brand from its competition.
Innovative digital solutions further elevated the experience. A mobile app powered by augmented reality reimagined home shopping, while the “Destino Central” lifestyle magazine and an immersive showroom connected buyers to the essence of urban life. To unify this vision, I led a bilingual, four-day branding workshop that aligned sales, design, and construction teams with our core values.
Today, Punto Destino boasts over 90% occupancy across more than 50 apartment complexes and has doubled building plans to meet demand. Investors are thrilled, and customers embrace an unparalleled urban lifestyle.
“Working with Clay is fascinating, and the best part is getting real results. We have achieved an identity that has given us an edge, making our product special and unique thanks to the creative and very well thought out process." — Alberto D, CEO
The Linus Group is a strategic marketing company focused in the Healthcare, Life Sciences and Biotech industries. While serving as a Senior Interactive Designer, I worked on campaigns for giant, international companies. I also supported The Linus Group with their own marketing (see book), social media, events and interior office space.
One of my successes there was building an international advertising campaign, “The Measure of Confidence,” for Agilent Technologies—a multinational healthcare equipment and services company with 12,000 employees and revenues of over $4 billion. The campaign focused on giving consumers confidence in knowing their tools were offering them the most precise measurement needed to do their work—which proved challenging to win the loyalty of this highly skeptical consumer set. The campaign was adopted worldwide, it ran successfully for over 2 years, and led to the overhaul of Agilent’s international Brand Guidelines—another feat in itself hurdling layers of internal brand management and legal liabilities.
Where every click unlocks a treasure trove of extraordinary home décor.
Artefact Design & Salvage isn’t just a home décor company—it’s a portal to inspiration. Nestled in the heart of Sonoma, CA, founder Dave Allen’s showroom is a living gallery of rare finds and design marvels. Every piece in the space tells a story, reflecting Dave’s exceptional ability to blend history with a touch of playful irony.
When it came time to bring this physical wonderland into the digital realm, the challenge was clear: create an online experience that wasn’t just a website, but an adventure. We built a dynamic e-commerce platform that mirrors the excitement of a treasure hunt. Visitors are invited to zoom in, explore, and unearth hidden gems, all while navigating a robust back-end CMS that makes managing the eclectic collection a breeze.
This interactive, “seek-and-find” design captures the very essence of Dave’s curation process—an experience that is as engaging as it is unexpected. It’s more than just online shopping; it’s a journey that amplifies the enigmatic personality behind Artefact, elevating both the brand and its brick-and-mortar origins.
As Dave himself puts it,
“My business isn’t something I do, it’s who I am. On my website I didn’t just need my eye to come through, I needed my voice. Clay knew when to give me the reins, and more importantly, when to take them away.”
With this project, Artefact Design & Salvage has truly set a new standard for online storytelling in the world of design and salvage.
Building a Foundation of Trust.
Some marketing relationships involve a quick remodel. Not so for South Bay Construction (SBC)—one of the Bay Area’s premiere commercial construction companies. My task: to lace up their boots and rebuild the entire brand from the ground up. Leveraging a solid identity, responsive online experience and a sophisticated print and digital strategy, I directed my team to built leads and increased sales. Next, I helped set the brand apart by developing a cost calculator mobile app—the first of its kind—which has turned into an industry-wide favorite for estimating new building opportunities.
SBC counted on me to capture the essence of what they do in every project. Through photography, videography and good story telling, my team helped them showcase the unique offering of each project. We entrenched ourselves in their business operations—providing seamless service solutions and making sure the entire team, from headquarters to field operations, was in alignment with the goals of the company. I view our work with the brand as a unique way to contribute to the long-term growth of communities in and around my favorite place in the world: The Bay Area!
Proven Results
500% increase to $500M in revenue during my time leading SBC
300% increase in monthly traffic due to my strategies and team's digital marketing efforts
200% increase in mobile app users after new release campaign
Building a 5-star online experience is much easier with class-A clients.
SB Architects claim that, “The only thing more important than experience is passion.” And I tend to agree. Except, in this instance, we’re talking about a passionate company with over a half-century legacy of leadership and design talent as a world-renowned architecture firm.
I fell in love SB Architects's commitment to not only creating beautiful and successful projects, but also to fostering and maintaining a shared passion that makes their design and production process rewarding for everyone involved. So I was thrilled to support a team in crafting a website that would share this kind of inspired, responsive experience with their digital community.
To build the kind of online experience SB Architect was looking for, we started with rolling out the latest HTML5 technology, which enabled sleek parallax scrolling on the homepage and dynamic isotope filtering in the work portfolio. It also set the foundation for a visual timeline feature—a unique and interactive way of displaying the firm’s illustrious 50-year history. The fully mobile-responsive site serves as the perfect platform for the company to express who they are as designers—and because we trained them in content management, they can continue to build on it as they develop new projects around the world.
Turning a beachfront dream into a bespoke luxury brand.
Imagine a place where the gentle arc of seabirds meets the crest of warm, shimmering waves, all set against the sun-drenched splendor of Puerto Vallarta’s most coveted beachfront. This was the dream entrusted to us by El Banco—a singular, private community envisioned as far more than just an escape, but as an immersive, transformative experience.
Faced with a landscape of breathtaking natural beauty and boundless creative potential, our challenge was clear: capture the essence of a dream and mold it into a tangible, luxurious reality. With passion and a keen eye for detail, my partner and I immersed ourselves in the local culture and environment. Our mission was to redefine luxury—crafting a brand that invited the world’s elite not merely to visit, but to truly “check in” and savor every moment of opulence.
To navigate this creative journey, we established a set of core principles:
Personalize the Experience: Tailor every interaction to resonate on a deeply personal level.
Promote Serenity: Create an ambiance that soothes the senses and elevates the spirit.
Remove Clutter: Embrace simplicity, allowing the beauty of the vision to shine through.
Encourage Interactivity: Engage guests in a dialogue with the space and its stories.
Incorporate Storytelling: Weave a rich narrative into every visual and tactile detail.
Every element of the brand was meticulously crafted with a “hand-touched” quality—from the bespoke logo and vibrant color palette to the artisan-crafted promotional books and evocative watercolor renderings. The website’s warm, inviting tone and the captivating stories interlaced throughout served to deepen the emotional connection with the audience.
The result? A brand that wasn’t just built on aesthetics, but on the promise of an extraordinary lifestyle—propelling El Banco to sell its first collection of multi-million-dollar estates in a single, unforgettable week.
As Pam Scott, Developer & Marketing Director of El Banco, so eloquently puts it:
“I’ve never met people with their rare combination of being wildly creative as well as being supremely concerned about doing the right thing. They care about my business almost as much as I do. (Shannon and Clay) sweat the details and spend every penny wisely (as if it were their own). I’ve never worked with creatives like that. They’re so, so, so, so gifted. Monster talents they are. They’re so good I don't think I’ll ever work with anyone else.”
This project stands as a testament to the power of visionary creativity and thoughtful execution—a journey from an ephemeral dream to a landmark of luxury.
Where every moment becomes a masterpiece.
In today’s world, time isn’t just valuable—it’s the ultimate luxury. Martis Camp embodies this truth, offering an unrivaled lifestyle experience on nearly 2,000 pristine acres along Lake Tahoe’s enchanting North Shore. A hidden gem in luxury real estate, its exquisite family barn, striking architectural design, and the renowned Tom Fazio golf course have earned it accolades, including a nod from Forbes as “Possibly the best four-star private community in the United States.”
Our mission was to transform Martis Camp’s digital narrative into an immersive journey that mirrors its exclusive charm. We reimagined the online brochure into a dynamic portal, inviting members to reconnect with the community while providing prospective buyers a rare peek into the exceptional life that awaits. Central to this experience was the “virtual Campfire”—an innovative digital space where members can gather, exchange stories, stay updated with real-time weather and traffic insights, and catch the latest community news.
Additional features such as an intuitive event search, a curated photo gallery perfect for sending personalized e-cards, and an interactive golf course map with rollover photo views for all eighteen holes (complete with tee time scheduling) ensure that every visit to the site is as engaging as a day spent on the estate itself.
Martis Camp isn’t just a destination—it’s a lifestyle where the dreams you cherish become your everyday reality. Being part of this transformative project was both an honor and an adventure, capturing the very essence of what makes this haven so extraordinary.
“Before we even entrusted the redesign of our website to Madplum, their team immersed themselves in the Martis Camp experience. They took the time to understand who we are and envisioned a digital space that was as functional as it was beautiful. Madplum’s design is sophisticated, handcrafted, and perfectly aligned with our grand vision. Every step—from initial discussions to the final launch—was meticulously documented, ensuring a smooth, rapid rollout. Their tech-savvy, creative, and genuinely engaging approach made the journey unforgettable.” – Kelly Heapy, Creative Director, Martis Camp
Going national, organically.
Madplum Creative takes pride in having helped the world’s first USDA-certified organic skincare line grow to national levels in our short time together. And I was certainly fortunate to be a part of that team. A few years ago, Nourish Organic gave Madplum Creative an incredible opportunity to create an identity for their brand that aligned with their strict Pledge of Purity. The hand-drawn logo and botanical illustrations harkened back to a time when quality and care were paramount, balancing vintage apothecary with modern day convenience. We meticulously crafted an initial 29 packages to launch their line of body products, supporting in-store signage, retailer pitch presentations and a head-turning trade show booth at the largest Natural Products Expo in the country.
We also tended to other facets of the business, giving them a beautifully designed e-commerce website, a social media presence, celebrity endorsement (with environmental advocate Christine Taylor), and winning in-store merchandising solutions. We continue to roll out new lines, collaborating on product innovation through design and development.
These efforts have helped Nourish Organic bloom into a new realm in the skincare marketplace, landing them on the shelves at Whole Foods, Target, Ulta, QVC, and more. The brand has also garnered rave reviews from sustainable authorities such as Danny Seo from Naturally magazine, “Best in Beauty” from Allure, and continues to shine across influencer networks and nationwide press.
At the end of the day, we like to think of our work with Nourish Organic as the perfect representation of their story and “Good for you, Good for the Earth.” Nourish Organic is truly a special brand that is 100% chemical free, 100% cruelty free, and 100% thoughtfully designed.
Proven Results
#1 indexing natural brand amongst Millennials by more than 15 points
55% growth per year since Madplum secured a global launch with Whole Foods in 2012
100% chemical and cruelty free
"From the first concept, they nailed the creative. I can still remember the day I opened the files on my computer I said “That’s exactly what we envisioned for our brand. It’s perfect!” Consumer testing further confirmed that it was a winner and today, years later, the creative is still nearly exactly like the original concept —a true testament to how good the work was.”
Rob Robillard - CEO, Nourish Organic
Maverick Collective: A Work of Heart
It's always thrilling to partner with brands that champion innovation. It's even more passion-inducing when supporting brands that change the world. While at Madplum Creative, I was presented with an opportunity to work with one such organization, PSI (Population Services International)—a leading global health nonprofit—on an unforeseen initiative dedicated to exponentially change the lives of women and girls in developing countries. We knew we had to create something equally revolutionary and profound.
I had the immense pleasure to work on this brand, funded by Melinda Gates, as both an online strategist and a Human Centered Design specialist for one of Maverick Collective's immersions in Africa. I became both a brand architect and field ambassador. The experience led me deep into the jungles of Rwanda and inside the inner city of Ethiopia's capital, as well as, to help the collective's fearless leaders, Kate Roberts & Her Royal Highness Crown Princess Mette-Marit of Norway be acknowledged by Fast Company as “2016's Most Creative People.”
Yummy & Healthy brand well together.
Laughing Giraffe is a family run business based in the San Francisco Bay Area. Owners Phil and Kathy Gilmour entered the health food business out of a desire to learn about healthy eating and how it might improve their own wellbeing. To elevate their unique brand within the growing organic snack food marketplace, a standout identity and packaging system was needed to celebrate words like "Laughing Giraffe" and “Snackaroons!”. I helped bake a strategic brand that made it on the shelves of major health food retailers nationwide.
Time to Shine.
Nothing is more intimidating than being the tiny new guy on the shelf during a holiday craze at Target. Method—back when the company first pushed its way onto the aisles of the behemoth retail chain—had to stand out big and claim its right to be among giants in cleaning products. Call it elfin’ magic, but the creative exploration my team employed for Method Holiday packaging truly drove home the objective to “Give the Gift of Holiday Sparkle.” And the rest of this brand story went down in history.
Creativity and passion in spades.
At Madplum Creative, the core competency is marketing gifts. That means each consumer at every touchpoint should be surprised with a delightful brand experience. kate spade is a ubiquitous global luxury fashion and accessories brand that has captivated women’s hearts since 1993. When Madplum Creative was offered the opportunity to design a qualitative research and brand storybook for one of our favorite luxury brands, I knew we needed to create something truly special. The printed piece was developed to capture the voices of brand loyalists through the balance of playful typography, iconic illustration, fresh color and arresting photography.
My partner and I worked closely with The Curious Company to craft and compile qualitative data into a meaningful story, which was accompanied by ideas and fashion quotes and built into a comprehensive portrait of kate spade’s iconic “playful sophisticate” style and voice. We presented the book to the marketing team as if it were a gift from Kate herself. Wrapped with beautiful linen boxes and peony flowers, the book fashioned over 100 pages of colorful insights to help drive the company’s future. We gave the client an experience unlike any other ... something uniquely Madplum—and perfectly kate spade. The book was printed and placed in kate spade stores on display everywhere.
